Epic says only 16 to 18% of people claiming free games on the Epic Games Store buy games there afterwards, but “for cost per new user, it’s hard to beat”
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Epic says only 16 to 18% of people claiming free games on the Epic Games Store buy games there afterwards, but “for cost per new user, it’s hard to beat”

February 3, 2026 · by · No comments

“Our budget kind of hovers around the $20 million mark”

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