Now that GTA 6 is a mere month away, Rockstar Games is upping its marketing to maximum velocity – which, of course, means driving around in Grand Theft Auto-inspired cars around Miami (in other words, Vice City).
Yes, you read that right. Folks in Florida have caught wind of some, erm, very obviously GTA-coded supercars. They’re hard to miss, honestly, considering their colors. Just have a look over at Reddit, where you’ll find an amusing clip of them all at a gas station in Miami, you know, just casually fillin’ up the tank.
There’s a Manana, Buccaneer, Tempesta, Cheetah, Coquette D10, and Emerus, as the fan behind the video posts.
Real-life versions of GTA 6 cars have been spotted in Miami
from r/GTA6
And, just in case you’re worried that it’s generative AI, folks point out this isn’t the only clip showcasing the colorful vehicles taking over the streets of Miami.
A separate thread confirms as much, with the cars seen driving around Florida, led by a Vice City Police Department car. It’s entertaining to just sit back and which, if I do say so myself – especially with all the “normal” non-GTA 6 traffic proceeding around them as normal.
This might just be the most unique form of advertising Rockstar has employed yet… even when you pit it against all the wild “hints” fans spent months – no, years – theorizing about.
There’s just something about seeing all the fleshed out, patterned GTA 6 cars cruisin’ around real-life Vice City that you can’t beat, I suppose, and I’m clearly not alone in thinking so. The replies see fans having fun with the whole thing, as they should.
One reads, “Man, they just handed their marketing director a blank cheque and told them to have fun, didn’t they?” Another jests, “Is this the multimillion dollar advertisement campaign?” Further down, somebody simply declares, “Man, this is so sick.”
So, there you have it. If you’re a game developer hoping to advertise your next big title, just send out a bunch of fancy (extremely expensive) cars, I guess.