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  • World of Warcraft: Forever devs want to “grow the audience, not fracture it,” Blizzard says

World of Warcraft: Forever devs want to “grow the audience, not fracture it,” Blizzard says

October 13, 2026 / admin / retro news

World of Warcraft: Forever is the third mainline World of Warcraft MMO Blizzard’s bringing to the table to stand alongside retail and Classic – but the developers aren’t trying to cause a rift in their community with yet another version of the game.

In fact, they actually want to draw more players into Azeroth’s welcoming hands, as game director Ion Hazzikostas tells PC Gamer in a new magazine interview.

“Our belief is that Forever will offer something that appeals to a lot of folks who maybe aren’t currently well-served by what they see from WoW,” he explains – and that lines up nicely with what Blizzard’s been saying, honestly. World of Warcraft: Forever is for fresh faces and old fans.

“Maybe modern Wow isn’t quite their speed, and when they look at Classic, they played that game already, or it’s a little bit too janky and too 2004,” he continues. World builder Matthew Armstrong said similar before, that WoW: Forever is “for the millions of people who have had their accounts lapse” in Classic – that plus newcomers, of course.

Blizzard wants to reach more fans across the board, and Hazzikostas assures the community of this. “Our hope is to grow the audience, not to fracture it,” he states. And “it’s not something we take lightly.”

This isn’t the devs’ first go at revamping World of Warcraft, after all, considering Classic. “For years now we’ve had two distinct flavors of the game, with different paces to them, and they’ve appealed to large but distinct audiences,” as the lead puts it.

We’ve got retail and, of course, Classic. Soon, we’ll have three.

Much like with Classic, WoW: Forever will hopefully bring people who’ve never touched a WoW game in their life to the MMO universe, Hazzikostas says – and, you know what, I’d argue it already has.

I’d never been willing to dive into World of Warcraft prior to the new Beta myself, having suffered from some serious FOMO. Now, I’m all in, and I doubt I’ll be any sort of exception to the standard.

Here’s hoping World of Warcraft: Forever indeed doesn’t “fracture” the community. Senior game designer Josh Greenfield said he’s witnessing “the craziest numbers I’ve seen in 17 years working at Blizzard” however, so I’ve got a good feeling.

World of Warcraft: Forever may take us to Northrend and Pandaria one day as “Azeroth is a big place,” Blizzard teases, even if it’s all about the first year of the MMO for now


2019

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