At a glance — Collection: OLPRO x Atari limited-edition outdoor collection · From: OLPRO (Worcestershire, UK) — officially licensed Atari products · Pre-orders: Friday 13 November 2026, limited quantities · Delivery: Spring 2027 (OLPRO lists 20 March – 30 April 2027 across the range) · Prices: £19–£109 · The range: 13 products — camp tables, chairs, daysacks, windbreaks, Blanko® blanket-ponchos and a campervan blackout blind
The Fuji logo is heading for the campsite. OLPRO, the Worcestershire outdoor leisure brand, has teamed up with Atari on a limited-edition collection of camping and leisure gear — folding tables, camp chairs, daysacks, windbreaks and wearable blankets, all wearing Atari’s retro livery. Pre-orders open at olproshop.com/atari on Friday 13 November, in limited quantities, with delivery following in spring 2027.
It’s a genuinely unusual licensing move, and an honest one to describe: there isn’t a cartridge, a console or a line of code anywhere in it. This is Atari as a heritage brand — at the heart of gaming culture for more than 50 years, as OLPRO’s announcement puts it — applied to the kit you’d pack for a festival weekend, a camping trip or a few days in the garden.
Inside the OLPRO Atari Collection
The OLPRO Atari collection runs to 13 products in two colourways — Retro Blue and Retro Brown — built around a sunset-stripe livery that anyone who grew up with Atari’s late-seventies artwork will recognise on sight. The headline piece is the ATARI 2600 Bamboo Folding Camp Table (£109): a four-fold stained bamboo top chosen to echo the deep walnut finish of the original 2600 console, on a lightweight, height-adjustable aluminium frame. The standard folding camp tables (£43) go full stripes instead, and there’s a Pong aluminium table (£45) styled after the game that started it all.
Around the tables sit Fuji Deluxe camp chairs (£52) — padded, with an insulated cooler in the left armrest that holds up to eight cans and a wine-glass holder on the right — 18-litre daysacks (£19) with a padded laptop sleeve and showerproof fabric, and five-pole wooden windbreaks (£64) that stretch to 4.8 metres of sheltered pitch. The most niche item in the range is the Pong thermal blackout blind (£80), cut to fit the windscreens of VW T5 and T6.1 campervans.
The Blanko: a Blanket-Poncho in Atari Stripes
The product that best explains the whole idea is the Blanko® (£53) — OLPRO’s insulated blanket-poncho. Wear it as a cape, fasten the loops and clips to create sleeves, or pull it on as a poncho through the central opening; opened flat, it becomes a generous 190 × 140 cm blanket with a soft Sherpa fleece lining, an insulated core and a weather-resistant outer layer. In Atari form it wears the same Retro Blue or Retro Brown stripes, with the Fuji logo in the corner and a carry bag included.
Atari the Lifestyle Brand
None of this will surprise anyone who has followed Atari’s licensing run in recent years. It’s the same heritage play as the hardware revival we covered in THE 800XL Has Gone Gold — the logo, the stripes and the 2600’s woodgrain treated as design language — just aimed at a different shelf of the house. The brand long ago outgrew being only a games company; these days it is as much a piece of seventies and eighties design that happens to have come from games.
OLPRO’s Managing Director, Daniel Walton, said: “We’re incredibly excited to bring Atari into the OLPRO world. Atari is such an iconic brand, and combining its heritage with our outdoor products has given us the opportunity to create something genuinely different. We think the collection will appeal to a wide audience, from lifelong Atari fans to a new generation of outdoor enthusiasts.”
Whether a 2600-styled windbreak earns its place in your kit is a matter of taste, and this is merchandise, not a game — nobody is pretending otherwise. But as a marker of where retro brands now live, it’s a neat one: the generation that grew up feeding cartridges into a woodgrain box can now pitch a tent next to it. Pre-orders open Friday 13 November at OLPRO’s site, in limited quantities, with the first products in the range listed for delivery on 20 March 2027.
— June
More Atari coverage: THE 800XL Has Gone Gold: Atari’s 8-Bit Revival Is Real Now.